Football, NBA and Rock Stars are often perceived as the power players that make it rain in our economy. I beg to differ. It’s the entrepreneurs with dreams of building their brands, inventions and family legacy who build strong communities around the world. Contractors, attorneys, physicians, car dealers,  restaurant owners, etc. are the business owners that are responsible for investing in startup companies as well as adding high dollar jobs that support millions of families around the world.

So next time you applaud your favorite musician or athlete, don’t forget to give your boss some props as well. It’s not easy to build an empire. It can be very humbling. I reviewed the attached photo from a Lamborghini product launch and it reminded me that everyone in the room who had interest in ordering a new bull was a good old fashioned hard working citizen. The room was filled with computer programers, doctors, bankers and other professionals. Not one baller was in attendance. This is not a slap in the face to our on screen or court performers but a little reminder of what the average consumer around the world of premium goods really looks like. Who is in your consumer pool?

Written By: Victor Young

Victor Young is the CEO of Human Technology Solutions, V. Young Enterprises and Victor Young Productions. He is co-owner of Lamborghini Sarasota, BMW of Sarasota, Lotus Sarasota, Range Rover Ocala and Jaguar Ocala. Victor is a writer, director and producer of feature films, television series and documentaries with Media & Management Global. He is a Tampa native with three daughters and Married to Tia L. Young, founder of Tia Young Image & Etiquette.

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