$175 Billion Dollars will be spent on media / advertising in the United States in 2016. Digital media will overtake television for the first time. How are you advertising your business today? And more importantly, what is your unique selling proposition that seperates you from your competition? Don’t waste your time on boring messages without a call to action or tone that does not speak to the emotion of the individual.

Two athletes being considered for a position in the NFL may be seperated by a half inch in their verticle jump or a quarter second in their 40 yard dash times. What makes your business different when being considered against your competition or another purchase in general? Shop your competition today and get to work planning ASAP or you will spend more money marketing to get the same or less results. Find that half inch or quarter second against your competition with your business and win big in 2016.

Victor Young